CLINT ADAMS

FOUNDER, HECTOGON GROUP

Building a $100M values-driven business empire.
Proving you can scale big while staying true to your values.

Founder and owner of Hectogon Group — a portfolio of South Australian businesses built from scratch. Two businesses exceeding $10M turnover each. President of the Master Landscapers Association of South Australia. Working toward $100M in group turnover.

Read Clint's story

THE $100M HONEY EMPIRE: BUILDING SOMETHING MASSIVE WITHOUT LOSING YOUR SOUL.

"Fuck Normal" is a rejection of measuring yourself against the norm. Too many people say "but that's how everyone does it" or "that's just how it works." Clint doesn't believe in doing things a certain way just because that's how they've always been done. Don't benchmark against average. Set your own standard.

$23.7M
GROUP TURNOVER
of $100M goal

The Hectogon — 100 sides, 100 million. Each segment represents $1M in group turnover.

Founded in 2018, Lawnhub has grown from scratch to an eight-figure e-commerce business in under seven years. 167,000+ orders fulfilled, 186 products shipped Australia-wide from Dry Creek, South Australia. The goal is to become a global brand — actively working on launching in the United States.

167K+ Orders
186 Products
2018 Founded
Visit lawnhub.com.au

South Australia's leading irrigation design, supply, and retail business. Three stores: Dry Creek, Stepney (37 Henry Street, opened May 2026), and Lonsdale. Professional people, exceptional service, innovative training. Built from scratch since 2009. Recently acquired Wateresource, a specialist irrigation distributor, to expand distribution capability across the supply chain.

3 Stores
2009 Founded
@waterproau

Hectogon Group is the umbrella structure over a portfolio of South Australian businesses built from scratch. Named after a hectogon — a 100-sided polygon — representing the $100M group turnover target. Currently scaling across retail, distribution, and e-commerce.

@hectogonco

CLINT'S STORY

Born in 1982 in Adelaide, South Australia. Started earning at 12, collecting newspaper subscription money door-to-door for a local newsagent — effectively a debt collector on 4% commission. Worked the fruit and veg section at Woolworths at 15, then moved to Tropicana Fruit & Veg. At 17, packed up and lived in Nagano, Japan for a year.

Came home and spent three years managing Domino's Pizza stores, then five years at Newtons Building & Landscape Supplies — learning the trade that would shape everything. Started Fluid Designs — a water feature construction business that evolved into irrigation installation and new lawns — before launching Waterpro in 2010.

Waterpro grew into South Australia's leading irrigation business. In 2018, Clint launched Lawnhub — a DTC lawn care brand that hit eight figures in under seven years. Along the way, acquired Railways Landscape Supplies in 2019 (divested 2024), and Wateresource in 2025 to expand distribution. Today, Hectogon Group is the umbrella over it all, tracking toward $100M.

THE CLINT JOURNEY

1994
Debt collector. Age 12. Collecting newspaper money on 4% commission.
1997
Woolworths Fruit & Veg
1998
Tropicana Fruit & Veg
1999
Moved to Nagano, Japan
2000
Domino's Pizza — three years managing stores
2003
Newtons Building & Landscape Supplies
2008
Fluid Designs — water features, irrigation, new lawns
2010
Founded Waterpro
2018
Founded Lawnhub
2019
Acquired Railways Landscape Supplies
2024
Divested Railways Landscape Supplies
2025
Acquired Wateresource
2026
Opened Waterpro Stepney. $23.7M group turnover.
???
$100M. The Hectogon is complete.

THE TWELVE IMMUTABLE LAWS

Clint's personal operating framework, developed over nearly 20 years. Non-negotiable. Unbreakable. Tested in the real world.

I
Do the right thing
II
Play the long game
III
No dicks allowed
IV
Strike while the iron's hot
V
Always on the accelerator
VI
Treat money like blood
VII
Get rich right
VIII
No dry humping
IX
Leopards & spots
X
Fuck normal
XI
Get it done having fun
XII
Ready fire aim

FUCK NORMAL FRAMEWORK

Stop measuring yourself against the norm. Stop doing things because "that's how everyone else does it." Set your own standard.

GOAL
VALUES
BUDGET
STRATEGY
← REVIEW →

Clint's decision-making framework: set the goal, check it against your values, budget what you can afford to lose, execute the strategy, review constantly, repeat. Don't copy someone else's playbook. Build your own.

LATEST VIDEOS

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Clint Adams

Based in Adelaide, South Australia

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