EST. 2018
LAWNHUB
Zero to eight figures in under seven years.
Australia's most irreverent lawn care brand.
Zero to eight figures in under seven years.
Australia's most irreverent lawn care brand.
Lawnhub launched in 2018 out of frustration. Clint had spent years running Waterpro and watching customers struggle to find quality lawn care products that actually worked. The big box retailers were pushing generic brands with zero expertise behind them.
The answer was a DTC brand built differently — with a voice, an attitude, and products with names like NSFW, Trojan, Threeway, and Money Shot. Irreverent branding, expert-level content, and a genuine community of lawn-obsessed Australians.
Shipped from Dry Creek, South Australia (5094). Over 167,000 orders dispatched Australia-wide. Eight figures in annual turnover inside seven years. Now eyeing the US market.
Direct to consumer, no middlemen. Products sold through lawnhub.com.au with full margin control and customer relationship ownership.
A genuine community of lawn obsessives. Educational content, expert advice, and a voice that speaks to real people — not corporate gardening.
From concept to eight-figure revenue in under seven years. Built for speed, optimised for scale, with US expansion underway.
NSFW. Trojan. Threeway. Money Shot. Product names that get attention and build brand recall. Lawn care doesn't have to be boring.
After cracking the Australian market, Lawnhub is taking the playbook to America. Same irreverent brand voice, same product quality, new territory. US launch in progress.